Katherine Stepanova — Marketing & communications, Alphalogic

Katherine Stepanova

Marketing & communications, Alphalogic

Katherine looks after marketing and communications at Alphalogic — the blog, the help center, and everything else merchants read before they install. Before that came fifteen years in B2B SaaS marketing, seven of them as CMO at SEO PowerSuite, where her team grew the company blog into one of the most-read blogs in the SEO industry. The articles here start from the questions merchants send our support team.

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Articles by Katherine Stepanova

How to run a flash sale on Shopify

How to run a flash sale on Shopify: plan the dates and products, set sale prices with crossed-out prices, tell customers, and put the prices back after.

Discounts 10 min read

Best Shopify discount apps in 2026

The best Shopify discount apps by the job they do: storewide sales, volume pricing, BOGO, bundles and bulk codes — plus what the Shopify admin already does.

Comparisons 11 min read

How deep should your Black Friday discount be?

The average Black Friday discount by category, and the calculation that tells you whether that number survives your own margin, fees, ad costs and returns.

Discounts 11 min read

BFCM checklist for Shopify stores in 2026

A BFCM checklist for Shopify stores: the 2026 dates, choosing the products, how deep the discount can go, shaping the offers, and where the traffic comes from.

Discounts 16 min read

How to create a discount code in Shopify

How to create a discount code in Shopify, step by step: what each field decides, a complete example you can copy, and how to test the code before you send it.

Discounts 10 min read

Shopify discounts: the complete guide (2026)

How to create, aim, show and measure discounts in Shopify — the three ways to discount, the rules and limits behind them, and the offers that make money.

Discounts 20 min read
Alphalogic

Shopify apps for sales and loyalty — flash sales, automatic discounts, points, and VIP programs that grow your store.

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