Alpha Loyalty Points, VIP tiers & rewards Turn first-time buyers into repeat customers with points, VIP tiers and rewards they redeem at checkout or in Shopify POS.
Alpha Loyalty is the loyalty app built around running multiple programs, so you're never locked into one strategy.
Customers earn points for purchases and for actions like a welcome bonus, a birthday or a newsletter sign-up, then redeem them for rewards.
Learn moreMove your best customers into tiers based on lifetime spend, orders, or points — each with its own perks and benefits.
Learn moreGive points for purchases, a welcome bonus, birthdays, newsletter sign-ups, social actions and reviews — and set higher earning on specific products. Customers then redeem points for real value, applied cleanly at checkout with readable discount codes.
Build a full page for your program inside Alpha Loyalty and add it to your menu. Hero banner, how it works, ways to earn, rewards, VIP tiers, FAQ — switch the sections on, drag them into the order you want, and set your own colors and wording. The content fills itself from your programs, so the page is right on the day you launch and stays right after every change.
Order discounts, product discounts, gift cards, free shipping, and free products — up to 10 rewards per program.
A floating storefront button opens a widget where customers see points, earning methods, and rewards — fully brandable.
Include or exclude customers with tag filters, so B2B and retail can run different programs side by side.
Loyalty follows your customers into your physical store, so earning and redeeming work online and in person.
Test strategies on different segments at once and keep draft programs ready to launch the moment you need them.
Set readable discount codes for checkout and upload custom icons for VIP tiers and the widget button.
A balance nobody sees is a balance nobody spends. Alpha Loyalty puts points, tiers and rewards where customers shop, in your colors and your wording.
Points, VIP tiers, or both — set up your first program in minutes and watch the second order come sooner.
Earning rates, reward prices and tier thresholds are the levers. Set them against your own figures, and the program pays for itself.
A reward or a tier just above the usual basket gives customers a reason to add one more item.
A points balance and a tier are worth nothing anywhere else, so the next order comes back to you.
Perks that reward staying keep your best customers buying for years, not for one season.
Reviews from the Shopify App Store, where Alpha Loyalty holds 5.0 out of 5.0.
Mountain and Company
"This is the best and easiest loyalty program we have ever used. They worked with us from day 1 to make sure everything is customized. We have used 4 other loyalty programs in the last 3 years and just kept looking for a better one that suits our needs and finally found one that we're keeping. Best customer service."
NOXIS™
"These guys are the literal best, everything about this app is just perfect! I had some customization problems and they fixed it for me to fit my store better — I can't thank them enough!"
SAM'SPADE Studio
"Excellent experience from start to finish. The setup was smooth, the service is incredibly fast, and everything works exactly as expected. Highly recommend for anyone looking to enhance their store!"
Alpha Loyalty is free. Launch your first points or VIP program in minutes and watch repeat purchases grow.
Shopify apps for sales and loyalty — flash sales, automatic discounts, points, and VIP programs that grow your store.
