Alpha Loyalty Points, VIP tiers & rewards Loyalty points
for Shopify
Reward orders, sign-ups, reviews and birthdays with points. Customers come back to spend them on the reward they choose.
5.0 · rating on the Shopify App Store
Alpha Loyalty Points, VIP tiers & rewards Reward orders, sign-ups, reviews and birthdays with points. Customers come back to spend them on the reward they choose.
A points balance only has value in your store. Customers who have one come back to spend it, and they usually spend more than the reward is worth. That is a higher repeat purchase rate and a bigger average order, from customers you have already paid to acquire. Alpha Loyalty keeps the whole loop visible on your storefront, so customers always know what the next order is worth.
Switch on the methods you want and set what each one is worth. Change the numbers whenever you learn something new.
A set number of points per order, or points for every dollar spent.
Points the moment someone joins, so the first reward already feels close.
A reason to shop on the one date you know in advance.
Grow an email list you own, paid for in points instead of ad spend.
Points for follows, shares and link visits, so customers become reach.
Points for reviews left in your review app, connected through Shopify Flow.
Reward the whole catalog evenly, or give more points to the products you most want to sell.
Set a flat number of points per order, or points for every dollar spent. Then add rules for the products that deserve more: a new line, a slow-moving size, the range with the best margin. Customers follow the points, so demand moves without a price cut.
Five reward types, up to 10 per program. Keep one small reward within reach of a first-time buyer and one worth saving for. Customers redeem in two clicks, and the discount is waiting at checkout.
See all reward typesA balance nobody sees is a balance nobody spends. Alpha Loyalty puts points, ways to earn and rewards right where customers shop, in your colors and your wording — starting on the product page, before anything is even in the cart.
Set your earning rules, pick the rewards, and let every order build toward the next one.
Set the earning rate and the reward thresholds against your own figures, and the program pushes each of these up.
Set a reward just above the usual basket, and customers add one more item to reach it.
A points balance is worth nothing anywhere else, so it brings customers back to you.
Points for sign-ups, follows and reviews grow your email list and social proof, with no extra ad spend.
Points are only half the work. The rest is knowing who earns what, where they earn it, and what it brings you — and pairing points with VIP tiers when you want status on top of rewards.
Wholesale and retail each get their own program, running side by side. Customer tags decide who joins which, so every group earns at a rate that fits your margins.
With Shopify POS, in-store purchases earn points and rewards are redeemed at the counter. One balance, both channels.
Every point earned and reward redeemed is logged, per customer. You see which earning rules people actually use, and change the ones they ignore.
How earning, redeeming, and targeting work in Alpha Loyalty.
Get startedSet your earning rules, pick your rewards, and give customers a reason to return.
Shopify apps for sales and loyalty — flash sales, automatic discounts, points, and VIP programs that grow your store.