Milestones
November 2022
Alpha Sale launches
The first version of Alpha Sale goes live on the Shopify App Store.
July 2023
First 1,000 stores
Alpha Sale reaches its first thousand merchants.
September 2023
A BFCM pick
Shopify lists Alpha Sale among its recommended apps for Black Friday and Cyber Monday.
November 2024
Beyond site-wide sales
Alpha Sale grows past price-change sales to also run in-cart discounts — coupons and automatic discounts at checkout.
September 2025
4,000 stores
Alpha Sale passes 4,000 merchants.
October 2025
Alpha Loyalty arrives
We launch our second app — points, VIP tiers, and rewards.
Václav
Co-founder & Product owner
Alex
Co-founder & CTO
Katherine
Marketing & communications
Why we started Alphalogic
Alphalogic is a small team in Poland and the Czech Republic. It started in November 2022, when Alex and Vaclav built the first version of Alpha Sale.
Before that, they spent years building Shopify apps inside a larger company. They kept seeing the same thing: a few well-made features can really change how a store runs. So they chose to focus — a smaller number of projects, each one built with full attention to help merchants.
That is still how we work today. Two apps, made and supported by a small team that knows Shopify well.
