Alpha Loyalty Points, VIP tiers & rewards Reward the customers who spend the most. Set tiers by money spent, orders or points, and Alpha Loyalty moves customers up on its own.
Every store has customers who come back more often and spend more than the rest. A VIP program gives that group something to aim for, and it moves two numbers at once: how big the next order is, and how soon it comes. That is average order value and repeat purchase rate, from customers you have already paid to acquire. You set it up once, and Alpha Loyalty keeps promoting customers as they buy.
Pick a condition for the program and set a threshold per tier. All activity is counted over the customer's lifetime, including orders placed before you launched the program, so your loyal customers land in their tier on day one. Tiers can also follow the points customers collect in your points program.
Customers move up when the total value of their orders passes your threshold.
Count how often a customer buys instead of how much they spend. Made for lower-priced catalogs.
Tie tiers to the points customers collect, so engagement counts as much as spend.
Every tier carries up to 10 rewards, and you pick them tier by tier. A gift on the day a customer moves up brings the next order forward. A benefit that runs while they stay holds retention month after month. Most stores use both.
A one-time reward celebrates the moment: a $20 code, free shipping on the next order, a small gift. A permanent benefit runs the whole time they stay in the tier — 10% off every order, or free shipping for Platinum members. Both are shown under the tier on your store, so customers see what waits for them one level up.
See all reward types
Automatic rewards are applied in the cart and at checkout on every qualifying order. The customer shops as usual, and the tier price is already there. Manual rewards wait behind an Apply button, so customers keep them for the order they want. Either way, nobody hunts for a code, and you send nothing by hand.
Customers see the tier they are in and how close the next one is. That view is what moves the next order. Tier names, thresholds, icons and colors are yours to set, so the program looks like part of your brand.
Wholesale and retail each get their own VIP program, running side by side. Customer tags decide who joins which, so the perks fit the group and your margins.
See your tiers exactly as customers will, as a guest or as a member, before anything goes live. Test the whole flow on a test account first.
Send a congratulations email the moment a customer reaches a new tier, with the tier name in the message. Ready-made Shopify Flow templates get it running in minutes; Klaviyo and Omnisend work too.
Set your tiers, pick the rewards, and let Alpha Loyalty promote customers for you.
A VIP program is a retention tool with a clear job. Set the thresholds against your own figures, and each tier pushes one of them up.
Set a threshold just above your current average order, and the next tier is a reason to add one more item.
A customer close to the next tier buys from you again rather than from someone selling the same thing.
Permanent benefits reward staying, so your best customers keep buying for years, not for one season.
How customers move up, what they get, and how rewards reach checkout.
Get startedBuild your tiers in minutes, and let past orders put your best customers in place from day one.
Shopify apps for sales and loyalty — flash sales, automatic discounts, points, and VIP programs that grow your store.
